A brand that made Malvern the place to be.

Spring on King Jazz Fest is Malvern, PA's annual street festival put on by the Malvern Business and Professional Association. Live music, local vendors, and a full day of reasons to get outside and explore the borough. When the MBPA came to me, the brief was simple: make it feel spring-y. A few good conversations later, we landed somewhere a lot more interesting.