The Cleaning Service
A bold brand for a trusted local service
Erika had been building The Cleaning Service for years, earning loyal clients one home at a time. When she decided to invest in a real brand, she came to me knowing exactly how she wanted it to feel: bold, bright, feminine, and trustworthy. Something that stood out in the local market and actually felt like her.
Letting someone into your home takes trust. Erika's brand needed to earn it before she ever walked through the door.
The goal was something that felt bold and bright without losing that sense of warmth and reliability. Citrus colors did a lot of that work — fresh, energetic, and instantly associated with clean without feeling sterile. The retro serif paired with a clean modern sans kept it grounded and readable while still having personality. And the icon, a little spray bottle with a jasmine flower tucked in, brings it all together. A brand mark that feels fun and feminine on the surface, with a quiet nod to someone she loves built right into it.
COLOR PALETTE
Built around a bright, bold blue that stops you mid-scroll, with citrus-inspired accents that bring in the energy of something freshly cleaned.
FONTS
